Thank you for visiting Wild Though Ltd. We value our customer’s trust, so protecting your data and respecting your right to privacy when processing and using your personal data is important to us. We have tried to be as transparent as possible about how we collect, use and protect you date.

This Privacy Policy describes what data we collect and how it is used. All data is stored either securely in our office, in cloud storage or with our eCommerce site provider Shopify. All date is on password protected devices.

Our privacy practices are in line with requirements set out in the General Data Protection Regulation (GDPR) and the Data Protection Act 2018.


  1. We collect personal data such as email address, name, shipping address, billing address, phone number and payment information when you place an order. This information is used to secure payment for purchase and deliver your order to you.
  2. All data collected with orders is stored on our Shopify account.
  3. We use Stripe to process your payments via Shopify Payments. Only the last four digits of your payment method(s) are stored. You can find out more about Stripe’s privacy policy here -
  4. We do not collect passwords when you create a customer account.
  5. We collect personal data such as name, email address and phone number when you contact us using our contact form. We use this data to respond to your message.
  6. We collect your email address when you subscribe to our newsletter. Your data is stored in The Shopify account.
  7. You can unsubscribe from our newsletter at any time by clicking the unsubscribe button in the footer of any newsletter we have sent you, or by sending us an email to


  1. We collect personal data such as IP address when you visit our website and click Continue on our cookie disclaimer.
  2. Like many other websites, we use cookies.
  3. How we use Cookies

Cookies are small information files stored on your computer, tablet or smartphone that help websites remember who you are and information about your visit. Cookies can help to display the information on a website in a way that matches your interests and much more. Most major websites use cookies.

Essential: Some of the cookies on our website are essential for us to be able to provide you with a service you have requested. For example, creating and/or logging into your customer account to manage your subscription.

Analytics: We use Shopify Analytics and Google Analytics cookies to help us understand how visitors engage with our website, and collect information relating to number of visits to our website, what pages are visited, the duration of a visitor's stay, and where the visitor originated from e.g. search engine, direct visit etc. All the information collected is completely anonymous and no personal details are collected.

  • To find out more about Google’s privacy policy go to:
  • To find out more about Shopify privacy policy go to:

Social Sharing & Liking: We use cookies to allow you to share content directly on social networking/sharing sites such as Facebook and Twitter, and to enable simple liking of blog posts.


If you would like to disable the cookies we use on this website you will need to delete the cookies from your browser. Most browsers also allow you to prevent all or some cookies being stored on your machine in the future.

For more information about cookies, and how to disable cookies, visit 

By continuing to use our website you agree to our privacy policy. This privacy policy is subject to change at any time. To request access to your personal data, please send us an email at




By using the Wild Thought website, you agree to be bound by the terms and conditions set out within it. Nothing in these terms and conditions affects your statutory rights as a consumer, or otherwise.

Any liability under these terms and conditions cannot exceed the total price of your order.

Wild Thought Ltd is not responsible for any business loss or damage which does not result directly from their actions, or that was unforeseeable at the time of ordering.


When you place an order via our website, it is classed as an offer, which if accepted by us results in a binding contract. By completing the checkout process on Wild Thought website, you are also agreeing to all of our Terms and Conditions as presented on the website.

When your order is accepted, you will be sent an email containing the details of your order. Once this email has been sent, it means the order has been accepted, a contract has been formed, and payment will be taken. If, in the unlikely event, your order is not accepted, we will notify you via email of why this is the case, and no payment will be taken.

It is your responsibility to check all the information in the confirmation email is correct and notify us immediately via email should there be any inaccuracies. We will not be liable for reimbursing you for the value of any goods which have perished or been damaged as a result of your failure to inform us of inaccurate information being listed on the confirmation email.


Should you wish to cancel an order that has been accepted by us, and a confirmation email has already been sent out to you, we are unable to guarantee that we can cancel the order, and provide a full refund. However, if you email us as soon as possible, and your items have not yet been dispatched, we will endeavour to cancel your order and refund you in full without charge. In cases where your order has already been shipped, this will not be possible. You will need to go through our returns process.


All of the product images on our website are for illustrative purposes only. As such, products and their packaging may vary from the pictures on the website. The products offered by Wild Thought Ltd are constantly rotated and adapted.


Payment for subscriptions will always be taken from the credit or debit card you used to sign up. It will be taken on the same date each month (the date you signed up) unless you change this. Subscriptions must be cancelled 1 week prior to your payment date. We are unable to cancel your subscription delivery if you cancel after this period. If cancellation is made at least 1 week in advance of your billing date, your subscription will be cancelled free of charge. You can cancel by emailing us at


In the unlikely event that you are unhappy with the condition of any of the products that you receive, please let us know immediately via email, including photographic evidence, and we will take any necessary action. 

If you do not inform us of a problem within 7 days of receipt of the order, or you do not provide any photographic evidence relating to the complaint, we will be unable to accept your claim, or provide a refund.


These Terms and Conditions are governed by and written in accordance with the laws of England and Wales. You agree to submit to the non-exclusive jurisdiction of the English courts.